Ok, I accept that white sliced bread is not the most exciting thing to make an advert about. I doubt that the top brass at Saatchi and Saatchi or whoever bothered to get themselves all worked up about how to market an edible wheat product. But surely the Kingsmill Confessions ads have got to be among the cheesiest on the box at the moment.
The bacon butty one blamed on the dog is bad enough (I mean who the hell leaves such a delicacy to answer a bloody phone call? There are such things in life as priorities and a bacon sanger could never ever be ranked higher than a good gossip), but compared to the other shocker its up there with the best Guinness has ever put out. Dallas had more believable story lines for fuck sake.
And then at the end they invite you to email them with your confession as if they really believe that butty burglary is rife throughout the shires. Oh please. I may not be a paragon of purity but I don't think it has ever occured to me to pilfer someone elses nammit box much less go through with it. And even if I had do they really think I would waste valuable drinking time telling them all about it?
On second thoughts Compare the fucking Meerkat gets thousands of hits a day so I guess anything is possible. I could well be in the minority on this one.
Is it just me or is the planet getting sadder by the second?